As the economy rebounds and more employers adapt to filling
executive and management positions in the candidate-driven market,
it is becoming increasingly important for companies to distinguish
themselves as employers of choice, to attract top candidates. The
most recent Gallup annual Work and Education poll revealed that
only 47 percent of American workers are completely satisfied with
their jobs, indicating employers are better positioned than ever to
attract candidates who are ready to move out of current roles. So
then how does a company become known as an employer of choice that
attracts star talent and makes employees never want to leave?
“In today’s job market, aggressive salary and benefits packages
that will potentially beat out counteroffers are not enough to lure
top performers to new companies,” says Rob Romaine, president of
MRINetwork. “Employers have to develop unique ways
to attract candidates into their companies and away from
To accomplish this, employers have to connect with their
employees, find out what is most important to them and then provide
programs and services that will be of value to the entire staff.
This entails providing career advancement opportunities,
ongoing training and continuing education
programs, atypical benefits packages and employee perks that will
make any employee think twice about leaving. Some companies have
gone to great lengths to achieve this, providing unlimited sick and
paid time off, flexible work schedules, game rooms and employee
appreciation days where catered lunches, massage services and field
days are brought in-house for staff enjoyment.
SAS Institute, a North Carolina software company, became the
employer of choice in its industry by providing its employees with
workplace amenities like an on-campus gym, no limit on sick days,
company gates that don’t open until 7 a.m. and close promptly at 6
p.m., and maybe most importantly – free M&Ms. These perks
resulted in a turnover rate 16 percent less than competitors.
So what strategies can companies use to establish themselves as
employers of choice? “It’s important for companies to realize they
can’t become an employer of choice overnight,” says Romaine. “It
takes a collaborative effort from multiple teams within the
organization, focused on developing and implementing strategies
that attract star candidates and retain key employees. Each
department has to look at what they can do in their respective
areas to contribute to this process.”
The following are steps companies can take to become an
employer of choice:
- Know the company culture and the type of
employees the company hopes to attract.
- Develop a sound employer branding strategy that is focused on distributing consistent messaging about the company culture and mission to clients, investors, employees and candidates.
- Conduct periodic employee surveys to determine employee satisfaction with the company. This provides staff an opportunity to express their feelings on everything from benefits and career opportunities to a variety of company-wide practices, while identifying areas that can be improved.
- Review the feedback from employee surveys and develop strategies to improve areas of concern.
- Look for unique ways to create the “ultimate employee experience”, reasons that make employees never want to leave, including anything from on-site cafeterias, gyms or daycare to parking and transit privileges.
- Submit a company nomination for an Employer of Choice or Best Places to Work award in your industry. These awards invoke employee pride and bring increased credibility to the company brand.
While hiring managers may not always have the authority to implement the above strategies, there are things they can do to help retain employees. They can create career tracks for each position, so employees have a clear path for advancement in the company. They can also provide ongoing training, development and mentoring opportunities. Managers should additionally create an environment where creativity and outside the box thinking is encouraged. Finally, managers should reward employees for a job well done via company announcements and awards, or performance-based bonuses, promotions and raises.
Retention of happy, top performers is the most critical strategy for companies to become employers of choice. This is where the status of being a choice employer begins – promotion of the company’s values through the ambassadorship of employees.
“What makes a company a great place to work for some people will not be great for others,” advises Romaine. However, a company that is an employer of choice will recognize this in the hiring process and give as much consideration to the candidate’s fit with the organization as it does to experience, qualifications and talent. They will additionally recognize the value in providing a collaborative, company-wide approach to not only attracting, but also retaining top performers that will move the company forward.”
- See more at: http://mrinetwork.com/resources/article-archive/articles/gaining-a-competitive-advantage-as-an-employer-of-choice/#sthash.vCUHNxTq.dpuf
The e-commerce industry is ripe for growth, according to a new report by Investor’s Business Daily
The study found that online sales are growing four times as fast as traditional retail. Despite the fact that the industry currently only accounts for 6.5 percent of all retail sales, its market share is expected to expand to 9.3 percent
within the next three years, ETF Trends reported.
Meanwhile, it appears as if more Americans are working part-time in the e-commerce business, with many moonlighting
after their 9-to-5 jobs are over. CPA Practice Advisor reported analysis by BigCommerce.com
Information technology hiring across North America is expected to take a slight downturn in the final quarter of 2013, with chief information officers in both the United States and Canada reporting their hiring practices will fall.
In the United States, 11 percent of CIOs
expect to expand their IT staffs in the fourth quarter of 2013, marking